Building an enterprise collaboration platform for private communities

A better way to connect

The brief was to create a fully-functional community platform which would be clean but familiar to users, thus smoothing their introduction and ability to engage immediately.

Windmill designed and helped build a white-labeled, multi-tenant, fully customizable social media platform to enable brands, organizations, and institutions to deliver engaging community experiences that are unmistakably brand-linked. A strategic decision was made to keep a familiar look and feel to the whole social experience, keeping things clean and as simple as possible.

• Create channels and feeds and populate with posts, articles or blogs
• Comment, like, share and report posts
• Tags and @mentions
• Upload images, photos
• Chat between community members
• Integration with e-books platform

As part of launch activities of the platform to the UK student community, a major advertising campaign with a UK retail bank involved a tie-up with online textbooks for students, which was fully designed and implemented by the Windmill team.

Impact

Campus Society, a highly differentiated social network focused on college students was re-launched using Connectt, and the platform was instrumental in obtaining an agreement with Female Tribes, a community for women based on a world-leading survey by a global advertising agency. The compelling new platform enabled acquisition by a US-based VC firm and is now being positioned with multiple high-profile brands.