Promoting thought leadership and industry analysis

Windmill Smart Solutions collaborated with one of the leading media and publishing house in the industry to find the right design direction for their digital platform

Challenge

To redesign their signature media publishing platform for promoting thought-leadership commentaries and exclusive content

Approach

We worked closely with the client to understand their needs and the needs of their users to create rapid prototypes for validation and selection.

Industry

Media and Publishing

Solution Background

Our client manages the most robust thought-leadership & knowledge content platform serving the media, advertising, marketing and entertainment communities

They distribute thought-leadership commentaries for more than 60 companies and industry experts in a journalistic environment uncluttered by advertising, self-promotion, or bias.

As we worked with the product team, we focused on:

Rapid prototyping

Based on the initial research and interviews, we rapidly created prototypes to validate our design directions with stakeholders, highlighting both the latest content as well as some editor selected channels and contributors.

Making reading efficient

A streamlined experience was designed, giving individual users a single place to read the latest, most popular, and featured content sets.

Featuring brands

Each channel and contributor is unique in the ecosystem.

Impact

The product team was able to select a modern, user-focused design direction as the basis for updating their web platform.