Integrating siloed products into a unified AI-powered offering for seamless customer experience
Work for a leading consortium of pharmaceutical solution providers, engaged our services to create a centralized platform to integrate their extensive range of products into a cohesive system, providing streamlined and convenient user experience.
Project details and story
- Industry
- HealthTech
- Solution
- Discovery
- AI sprint
- Design
- Year
- 2024
Challenges
At that time, the company had no single entry point for users to access all products, leading to frustration and inefficiencies. Potential customers often lacked detailed knowledge of each product's offerings, which hindered their ability to make informed purchasing decisions. Users with a subscription who needed a one-time report from another product in the suite tended to opt out rather than invest in an expensive full product, resulting in lost revenue opportunities for the company.
Approach
Having developed a deep understanding of the products through previous redesign projects, we identified opportunities to strengthen their interconnections, enhancing the overall product ecosystem. We were excited to build on this foundation by creating a centralized platform that brings all products together. Our vision was to leverage AI to deliver tailored dashboards for users, complemented by an AI assistant to explain all the details. To achieve this, we conducted extensive discovery sessions with AI experts, exploring the nuances of data and language models and their integration.
Solution
Simple onboarding
Personalize your experience with a simple onboarding. Choose your role, focus, and interests to ensure the platform delivers data that precisely aligns with your unique needs.
Personalised AI-generated dashboards
Create and monitor your personal dashboard. Customize your dashboard by combining widgets from all of the client's products and applying filters to adjust data perspectives.
Marketplace
Discover a variety of products and find your best fit in the platform marketplace. Through the utilization of our platform, users gain access to consolidated data across various products. Businesses can strategically showcase their products to users who have not yet made a purchase, thereby optimizing their advertising efforts.
Data-driven AI chat
Beyond chat to in-depth data and graph discussions. Conduct thorough research and obtain understandable answers to your inquiries through the utilization of data-driven AI chat. Our AI chat platform generates comprehensive, data-driven reports for disease and landscape analysis, incorporating sentiment analysis, the client's data, and expert insights.
Impact
The platform not only unifies all products to ensure consistency but also serves as a central hub for users. Here, they can manage subscriptions and select products tailored to their needs, while businesses can capitalize on upselling opportunities. Additionally, an AI assistant supports users by navigating complex data sets and providing explanations in plain language. The platform is a significant step towards delivering a seamless customer experience across all of the client's products.
By bringing all client's brands together for mutual reinforcement and enhanced suite benefits, we have created a cohesive and integrated platform experience that results in:
- Simplified cross-product navigation and data access
- Improved product discovery
- Centralized transparent subscription management
- Consolidated notifications
- Customizable dashboards
- Personalized content suggestions
- AI-assisted analysis
