Promoting thought leadership and industry analysis
Windmill Smart Solutions collaborated with one of the leading media and publishing house in the industry to find the right design direction for their digital platform.
Project details and story
- Industry
- Media and Publishing
Context
Our client manages the most robust thought-leadership & knowledge content platform serving the media, advertising, marketing and entertainment communities.
They distribute thought-leadership commentaries for more than 60 companies and industry experts in a journalistic environment uncluttered by advertising, self-promotion, or bias.
Challenges
To redesign their signature media publishing platform for promoting thought-leadership commentaries and exclusive content.
Approach
We worked closely with the client to understand their needs and the needs of their users to create rapid prototypes for validation and selection.
Solution
Rapid prototyping
Based on the initial research and interviews, we rapidly created prototypes to validate our design directions with stakeholders, highlighting both the latest content as well as some editor selected channels and contributors.
Making reading efficient
A streamlined experience was designed, giving individual users a single place to read the latest, most popular, and featured content sets.
Featuring brands
Each channel and contributor is unique in the ecosystem.
Impact
The product team was able to select a modern, user-focused design direction as the basis for updating their web platform.
